Visitors to the new History of Trade exhibit at the World Trade Center, mid-1970s.
September 14, 2026
The History of Trade at The World Trade Center
Milton Glaser, through his partnership with restaurateur Joe Baum, made his mark on a New York City architectural icon with his design of the many dining options in the World Trade Center back when it opened to the public 1975-1976. His work on the lengendary fine dining destination Windows on the World is renowned, but in addition to his graphics, textiles, and tableware across the towers, Milton also created a sprawling permanent exhibition on the history of trade located at the World Trade Center Observation Deck. The long germinating promise of the World Trade Center was the creation of towering symbol New York City's economic might. Milton's exhibit sought to situate the new landmark as the culmination of hundreds of years of commerce and trade. The Glaser Collection contains many slides documenting this exhibition, some of which we are sharing here.
Glaser on site at the WTC, examining a model of the deck that would contain the exhibition.
A walk through the exhibition reveals plentiful light through the high-up windows and an industrial feel to the architecture, reinforcing the World Trade Center as a place where work was being done and products were being delivered to consumers.