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pink background with dot screen; Carton Club is printed on a folder tab
First issue of Carton Club!
November 12, 2025

Carton Club no. 1

We're so pleased to bring you the inaugural issue of Carton Club, a new Archives zine in collaboration with SVA's Visual Arts Press

Carton Club is a fun way to explore the cool, surprising, and esoteric things you might find in our collections. The first issue is devoted to Seymour Chwast's gum packaging for Bazooka and others. Carton Club is written and edited by Laura Valenza and designed by Brian E. Smith, both of the VAP.
 
plastic publications holder holding four compartments of pink booklets
 
3 versions of Bazooka gum packaging with playful red and blue lettering

Celery Pepsin gum packaging with two portraits of George Washington and vintage type styles


The best way to experience Carton Club is in print of course! A limited number of copies are available to the SVA community in the main SVA Library, Library West, and the Student Center. For those of you who are unable to score a print copy, you can check it out on Issuu